"Marsha worked as consultant on our STAR planning process. She was an excellent consultant working through the process with all of our stakeholders to produce an excellent plan. She was very approachable as our consultant and effectively met all timelines during the process.
She went above an beyond the remit of the STAR consultant to ensure the final document and presentation to all stakeholders was successful."
Shane Hayes, Working Committee Chair, STAR Bonavista Peninsula
March 2019
"Marsha worked as consultant on the Twillingate STEP project and helped to create a sustainable
community tourism development plan. Key to its success was her ability to gain the community's confidence
and to keep the leadership team strategically focused."
Wilma Hartmann: February 2015 - Chair, STEP Twillingate Committee
Twillingate, Newfoundland and Labrador
She went above an beyond the remit of the STAR consultant to ensure the final document and presentation to all stakeholders was successful."
Shane Hayes, Working Committee Chair, STAR Bonavista Peninsula
March 2019
"Marsha worked as consultant on the Twillingate STEP project and helped to create a sustainable
community tourism development plan. Key to its success was her ability to gain the community's confidence
and to keep the leadership team strategically focused."
Wilma Hartmann: February 2015 - Chair, STEP Twillingate Committee
Twillingate, Newfoundland and Labrador
Strategic & Feasibility Planning
Actionable. Achievable. Affordable Results.
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Marsha Bursey has contributed to dozens of significant development projects throughout Atlantic Canada; positioning projects on firm foundations and adding incremental benefit and enhancements to others.
A cross-section of these projects include:
- Project Co-Lead: Development of Strategic Tourism Areas and Regions Program (STAR). Pilot the in Gros Morne, NL (2016).
- Revised STAR Program with Toolkit (2019).
- Project Lead: STAR Project, Bonavista Peninsula, NL (2019).
- Project Leader/ Consultant: Strategic Tourism Expansion Program (STEP) in Tignish & Area, PEI (2011-2012); STEP Twillingate - New World Islands, NL (2012-2013); STEP St. Anthony & Vinland Region, NL (2014-2016); STEP Parrsboro Shore, NS (2015-2016).
- Revised STEP Program and Toolkit (2019).
- Conducting STEP II for Twillingate and Area, NL (2021-2022).
- Destination Market Readiness (DMR) Program, Labrador Coastal Drive, Southern Labrador (2019-2021).
- Project Co-Lead: Tourism Strategy and Interpretation Framework to support the nomination of Grand Pre, Nova Scotia for UNESCO World Heritage Status (2010).
- Market Assessment for Visitor Experience Concept Development for UNESCO Site (2021).
- Project lead: Meetings Convention and Incentive Travel (MC&IT) Strategy and investment recommendations for Cavendish Beaches and the Dune Shore Tourism Association, Prince Edward Island (2010).
- Project Lead: Feasibility study and Five Year Business Plan for Torngâsok Cultural Centre in Nain, Labrador for the Government of Nunatsiavut (2011).
A cross-section of these projects include:
- Project Co-Lead: Development of Strategic Tourism Areas and Regions Program (STAR). Pilot the in Gros Morne, NL (2016).
- Revised STAR Program with Toolkit (2019).
- Project Lead: STAR Project, Bonavista Peninsula, NL (2019).
- Project Leader/ Consultant: Strategic Tourism Expansion Program (STEP) in Tignish & Area, PEI (2011-2012); STEP Twillingate - New World Islands, NL (2012-2013); STEP St. Anthony & Vinland Region, NL (2014-2016); STEP Parrsboro Shore, NS (2015-2016).
- Revised STEP Program and Toolkit (2019).
- Conducting STEP II for Twillingate and Area, NL (2021-2022).
- Destination Market Readiness (DMR) Program, Labrador Coastal Drive, Southern Labrador (2019-2021).
- Project Co-Lead: Tourism Strategy and Interpretation Framework to support the nomination of Grand Pre, Nova Scotia for UNESCO World Heritage Status (2010).
- Market Assessment for Visitor Experience Concept Development for UNESCO Site (2021).
- Project lead: Meetings Convention and Incentive Travel (MC&IT) Strategy and investment recommendations for Cavendish Beaches and the Dune Shore Tourism Association, Prince Edward Island (2010).
- Project Lead: Feasibility study and Five Year Business Plan for Torngâsok Cultural Centre in Nain, Labrador for the Government of Nunatsiavut (2011).
- Senior Consultant: Marketing Strategy for New Brunswick’s Cultural Coast (2012).
- Project Co-Lead: Strategic Planning and Vision Development, Fisherman’s Cove Development Association, Eastern Passage, NS (2013-2014).
- Project Lead: Tourism Heritage Development Strategy and Plan for Postville, Nunatsiavut in northern Labrador. (2013-2014).
- Project Co-Lead: Product Development & Partnership Plan for Fortress of Louisbourg National Historic Site (Parks Canada) Lighthouse property, Cape Breton Island, NS (2014).
- Project Co-Lead: Tourism Business & Interpretation Plan, Elliston, NL (2015).
- Senior Consultant: Long-Term Sustainability Plan,Fundy Trail Parkway, NB (2014-2015).
- Tourism Specialist: Tourism Strategy and Plan for Qalipu Mi’kmaq First Nation, NL (2015).
- Project Co-Lead: Town of Elliston Business & Interpretation Plan, Elliston, NL (2015).
- Project Lead: Development of a Creative Economy Strategy & Business Plan for Parrsboro Creative, Parrsboro, NS (2016-2017).
- Project Co-Lead: Strategic Planning and Vision Development, Fisherman’s Cove Development Association, Eastern Passage, NS (2013-2014).
- Project Lead: Tourism Heritage Development Strategy and Plan for Postville, Nunatsiavut in northern Labrador. (2013-2014).
- Project Co-Lead: Product Development & Partnership Plan for Fortress of Louisbourg National Historic Site (Parks Canada) Lighthouse property, Cape Breton Island, NS (2014).
- Project Co-Lead: Tourism Business & Interpretation Plan, Elliston, NL (2015).
- Senior Consultant: Long-Term Sustainability Plan,Fundy Trail Parkway, NB (2014-2015).
- Tourism Specialist: Tourism Strategy and Plan for Qalipu Mi’kmaq First Nation, NL (2015).
- Project Co-Lead: Town of Elliston Business & Interpretation Plan, Elliston, NL (2015).
- Project Lead: Development of a Creative Economy Strategy & Business Plan for Parrsboro Creative, Parrsboro, NS (2016-2017).
Business, Community & Market Planning
- Project Lead: Business case assessment and preparation for Millbrook Mi'kmaq First Nation’s Truro Power Centre (2009). Project lead to develop a comprehensive business and marketing plan for a $38 million dollar destination/ attraction resort “Splash Universe” in Nova Scotia for Millbrook First Nation (2009).
- Facilitator: Symposium on Sustainability for Heritage-Tourism Organizations in Newfoundland and Labrador. Battle Harbour, Labrador (2012).
- Facilitator: Association of Heritage Industries Newfoundland and Labrador, Roundtable on Sustainability (2012).
- Workshop Coordinator & Facilitator: Planning session Atlantic Canada Tourism Experience, Halifax, NS (2015).
- Facilitator: Symposium on Sustainability for Heritage-Tourism Organizations in Newfoundland and Labrador. Battle Harbour, Labrador (2012).
- Facilitator: Association of Heritage Industries Newfoundland and Labrador, Roundtable on Sustainability (2012).
- Workshop Coordinator & Facilitator: Planning session Atlantic Canada Tourism Experience, Halifax, NS (2015).